Dan SchwartzFractional Head of Marketing

Fractional CMO · B2B & B2C Growth

Keep it stupid simple

If you're selling "tech-enabled AI solutions," or an "industry leading AI platform," I've got some very bad news for you: you don't know what you're doing. In 2026, buyers don't give a shit about the how, they care about the what. What is it that you actually do? If you can't say it simply, chances are you've got a sloppy back end, complicated process, and confusing dashboards. But that's why I'm here. I help companies simplify their positioning, marketing operations and measurement. If that sounds good to you, let's talk.
Book an intro callSee the work

10+ yrs

Leading growing B2B & B2C marketing programs

$40M–$500M

Revenue range of programs owned

>14% growth

Since 2017, including 2X growth from '17 to '21

Services

Four ways to work together.

01

Fractional CMO

Senior marketing leadership without the full-time hire. I own strategy, budget, and team development — setting the roadmap, building the reporting layer, and holding the org accountable to pipeline, not vanity metrics.

  • Go-to-market strategy
  • Team building & coaching
  • Board-ready reporting
02

Content Strategy

Thought leadership that actually earns attention. From positioning and messaging frameworks to editorial calendars and demand-gen assets, built around what your buyers already care about.

  • Positioning & messaging
  • Editorial systems
  • Demand-gen content
03

Automation & Orchestration

Your stack should compound, not collect dust. I design lifecycle programs, lead scoring, and CRM/MAP workflows that route the right conversation to the right person at the right moment.

  • Lead scoring & routing
  • Lifecycle campaigns
  • MAP/CRM architecture
04

Consulting Services

Targeted engagements when you need an experienced outside read — audits, rebrands, launch plans, or a second set of eyes on the growth model before you commit the budget.

  • Marketing audits
  • Rebrand & launch
  • Advisory sprints

How it works

Step 1

Diagnose

A short audit of your funnel, stack, content, and team to find what's actually holding growth back.

Step 2

Build

A prioritized roadmap with owners, budget, and targets — plus the systems and content to execute it.

Step 3

Operate

Ongoing leadership: running the cadence, coaching the team, and reporting on what moved revenue.

Ready to simplify your marketing?

Get in touch